What Buyers and Customers Want to a Digital Company: 6 Essential Statistics
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The biggest advantage of running a digital business is that it doesn’t require a lot of information to make decisions. Rather, it is the information that can be used to innovate.
Especially since the onset of the ‘Covid-19’ epidemic, many organizations have been inclined to use digital platforms. As a result, they are becoming more and more interested in how to use their digital tools efficiently. Last year was a good time for organizations that used cloud technology before the epidemic. They have been able to continue their work by sending workers home because of the cloud. And it did not cause any problem to their customers.
The main purpose of digital conversion of any organization is to make the life of the customers easier. To get an idea of ​​how fast the business platform is going digital, let’s take a look at the 6 statistics compiled by the international research organization Forrester.
1. So far only 15% of companies are providing digital services. But very soon all the organizations will bring the use of technology in their business.
Companies that were ahead in terms of technology last year are one step ahead of their business rivals. Employees of these organizations have managed the office work from home and have been able to meet the needs of the customers.
Another 85% of companies are struggling to cope with the onset of the epidemic due to technological backwardness. In the years to come, many more companies are sure to go digital.
2. Sitting at home office is now a normal thing. It is estimated that the growth will be up to 300%.
Most companies now operate offices in a hybrid model. However, to manage the office from home, you need to take the help of advanced technology. In this case, it is very important to be proficient in cloud technology and have the ability to adapt to the changed situation. Now many workers want to work from home. So there is no substitute for adopting this technology to attract new talented employees to your organization.
3. Digital platform services up 40%
Due to Covid-19, all consumers are now inclined towards online shopping. And this trend will continue in the future. People are now doing everything from daily necessities to online appointments with doctors sitting at home.
If you can decide which strategy to use digitally, it will bring good results for your customers. People are also now accustomed to getting online sales or after sales service. Because they now spend more time online.
However, if you try to help a lot of customers at once, your organization may suffer. So in this case using digital tools should be the most important thing. And if you use digital tools that customers like, it will also help increase your brand value.
4. The organization’s marketing strategy will increase by 30% to retain customers and build trust in the brand.
In the last 25 years, many companies have continued to do business without paying attention to customer satisfaction. But now they are realizing that it is difficult to sustain a business in the long run without satisfying the buyers.
Buyers now want the convenience of quick and easy shopping. And now they expect more from the brand than ever before.
Consumers want brands to focus on their needs and provide them with additional benefits. The desires of the buyers change over time. So the current institutions should listen with all this attention. And we need to use the information from there to find out how the buyers are interested in the brand and work on the preparation accordingly.
5. More than 10% of the budget will be spent in the future to analyze the feelings of the customers
Consumers make more decisions using emotion than reason. For many years businesses have been analyzing which products buyers are buying. But now companies want to know why consumers are buying these products. Companies want to know how consumers feel after buying a product or joining a brand.
Whereas before companies wanted to know quantitative information about buyers, now they want to know qualitative information like buyers’ feelings or attitudes. So if you want to differentiate your organization from the rest, you need to work on how you can get this information about buyers.
After using the product, you need to know how to analyze the attitude of the buyer’s feedback. Analyze his speech style or use of words to determine his satisfaction. That’s why you need to think about ways to get information about buyers’ attitudes.
6. Currently more than 30% of merchants prefer chatbots and virtual assistants over salesmen on their e-commerce sites.
Buyers want to be able to shop online in less time, with less hassle. So automated tools or automated systems are their choice. Organizations that provide technical support also want buyers to shop without human help. So that they can concentrate on other important tasks.
